A $500,000 six-week campaign aired in late September and early October 2015 and included advertising on catch-up TV services as well as free-to-air channels, resulting in over 24.6 million audience impressions.
The 2015-16 year has seen the continuing evolution of several long-standing projects as well as the delivery of some new initiatives.
In terms of new initiatives most were centred upon our support for the local government quadrennial elections in March, which featured:
New tools developed for councils included:
In addition to these activities work continued on the Better Councils, Better Communities initiative. Key project milestones included:
Television commercial: a $500,000 six-week campaign aired in late September and early October 2015 and included advertising on catch-up TV services as well as free-to-air channels, resulting in over 24.6 million audience impressions
Ready.Set.Go: three additional project phases were completed with additional data sets being added and all data sets being updated with 2014/15 financial year data and
The Big Three: in parallel with the Better Councils, Better Communities initiative, the Big Three campaign aimed to focus attention on three council performance domains being Our Business, Our People & Our Story. Elements of the campaign were reflected in the EMU program and resource materials for elected members.
In other work, Assist also drafted the LGAQ Media & Communications Strategy 2020, the LGAQ Digital Member Services Strategy 2020 and the LGAQ Disaster Management Framework, all of which detail a range of new initiatives and major projects for this year and the years ahead.
Assist also acquired the web services function from Resolute IT in August 2015, allowing for the consolidation of all member web services for the Council Business Centre (CBC) and LG Online within the one team. This has resulted in improved customer service outcomes and, importantly, lower costs for members.
The Member Services Centre (MSC) took a record number of enquiries, boosted specifically through the enterprise-level support it now provides to Local Buy and Local Government Infrastructure Services (LGIS). MSC is also pioneering the implementation of the LGAQ’s new customer relationship management (CRM) software identifying ways to further improve members’ experience through better support.
We continued to provide advice, guidance, information, support, tools and resources. All up, we’ve got members covered.
General Manager - Assist